Dealership Management Solutions

Oplogic Deal Operator™ offers the industry’s most advanced single solution to effectively & efficiently manage your customers and business operations. Oplogic is redefining dealership strategies by staying one step ahead of consumer expectations with leading edge technologies that help you operate your business to its highest potential.

Reporting Features:

  • Real-time information on salesperson performance.
  • Real-time information on customer buying trends.
  • Real-time information on the effectiveness of advertising/marketing programs, including revenue generated.
  • The frequency of salesperson follow up.
  • Real-time showroom traffic monitoring.
  • F&I reporting and analysis.
  • Scoreboard of real time activity for walk-ins, phone ups, and internet leads.

Tracking Features:

  • Cataloging names, addresses, email addresses, and phone numbers of customers.
  • Managing customer contact preferences and the National Do-Not-Call Registry.
  • Linking the customer to a sales person. Prevent skating.
  • Creating a client database that salespeople can use for follow-up with customers including easy and flexible report generation.
  • Daily workplan generation

Creating a series of prospect and/or Customer Relationship letters ("Thank You", "Service Reminder", etc...). These letters can be sent by Oplogic or by the client.

Deal Operator™ CRM

Your greatest asset is your database of loyal customers and equally important is capturing every prospect that reaches out to you. The Oplogic easy to use web based CRM tools ensure that your sales staff is successful in securely and efficiently managing a dialogue with every prospect lead and customer. Our CRM tools offer intuitive email and reporting solutions which make it easier for your sales reps and your managers to most efficiently & effectively do their jobs. As technology changes our lives, Oplogic is redefining dealership strategies by staying one step ahead of consumer expectations with leading edge technologies to help you operate your business to its highest potential.

Supported franchises:


  • Sales performance
  • Advertising effectiveness measurement
  • Internet Lead Management, bi-directional ILM with texting and efficiency time reporting and performance metrics.
  • Real time web based sales reports
  • Numbers fuel full suite of finance and backend penetration reports
  • Lease portfolio management
  • Daily work plan with appointment manager
  • Orphan management


  • Telephony-Simple inbound/outbound call tracking, recording
  • Automated texting tools which offer a higher level of customer satisfaction include Sales & Service appointment reminders, surveys, recall notices and various appropriate communications.

Email & Direct Mail

  • 100% Web Based. No system slowdowns no matter how many emails distributed
  • Complete customer follow up system (includes Email and Text notifications)
  • Email blasting with Email Template manager/Email append
  • Advanced HTML email template creator
  • Email templates easily compatible with images, videos, and attachments
  • No limits to number of templates, emails distributed, or users


  • Customer response emails captured and tracked real-time.
  • Easy automation of outgoing emails to all appropriate customer demographics
  • Easy reporting tracks which emails bounce, get opened, and are replied to
  • Optical transfer of driver’s license data into a usable database
  • NCOA Automated updates-Updates your customer’s addresses automatically.
  • Automated follow up letters

Internet Lead Management

Internet Lead Management-Certified OEM Internet Lead Management with texting and efficiency time reporting and performance metrics.

  • 100% Web Based. No system slowdowns no matter how many leads received
  • No limits to number of templates, emails distributed, or users
  • Leads received in real-time.
  • Text and Email notifications to your management instantly as leads come in
  • Flexible interface for on-the-fly assignment of leads within your sales team

  • Seamless integration of internet leads with full Showroom Operations, CRM
  • Skate Protection for Internet managers and sales managers alike
  • Response tools available by mobile device for improved response times
  • Simple reports track response times, history, and effectiveness of lead providers


Single & Multi Store Centralized BDC Solution

With the ever changing technology in the retail world, Business Development Centers are more important than ever. With all the challenges that arise in monitoring and managing a BDC, it can be exhausting to simply operate at the level of expectation you demand. Our Business Development Center (BDC) functionality for single and multiple rooftops is proficiently supported within the Deal Operator™ CRM and ILM. Business Development Associates & Managers can easily be assigned tasks to assist in Internet & Telephony leads, unsold follow-up, sold follow-up, service follow-up and much more. For multiple rooftop dealership groups an Associate can conveniently view and complete tasks across all stores. Performance & Monitoring reports are available for tracking how well your associates set appointments and any actionable tasks with those customers. Since Deal Operator™ is utilized throughout the sales cycle and across all departments, it improves interdepartmental communication, while delivering total accountability. We can easily customize process triggers and adjust reporting features to our software to fit any size department from one person to several agents covering one or multiple rooftops.


Virtual Internet based call recording and media analysis management system that tracks and records all sales calls (inbound/outbound) and those numbers associated with particular advertising and promotional campaigns.

  • Digital call recording will stretch your advertising dollars and increase sales
  • Unique phone numbers track which ads make the phone ring, eliminate the rest
  • Follow-up every lead you generate, even when the phone was not answered
  • Automatically capture caller information including name, address and phone number
  • Review and record outbound calls to track sales follow-up

  • Provides comprehensive reporting
  • Review recorded calls to improve phone skills and convert more ups to appointments
  • Verify compliance with federal and state Do Not Call Lists
  • Call recording is virtually transparent to your customers

Deal Driver™ Desking

Integrated rates, rebates and incentives - real time integrated captive lending rates with OEM rebates and incentives, both VIN and ZIP specific, updated in real time. Ability to pull current bank rates and shop banks against each other based on payment call and structure. Help eliminate chargebacks from non-stackable incentives. Full customer visibility - Have a full lifecycle for each customer, detailing their buying habits and history including front and back end spend. Whether you're a single point or multipoint store, you'll know who you're dealing with in real-time.

Customized Sales Processes

Deal Operator™ offers the most in-depth and robust processes on the market. Our unique flexibility allows the dealership to create custom processes that are representative of how you want your dealership to operate. With Deal Operator™ you can set, start, switch or end a process based on how you do business. Additional tools help identify opportunity or profit losses in a dealership making them easier to harness and filter into revenue streams.

Customized Forms and Proposals

Professional pricing proposals at your fingertips; multi-scenario views, 3-squares, 4-squares and quick loan/lease structures. Customize your deal jackets so your forms are one click away, helping decrease your customers' time in the dealership and increasing their dealership experience.

  • Industry leading desking “payment wizard” allows sales managers to quickly process a customer’s deal by providing real times access to vehicle inventory through DMS integration.
  • The calculator will offer a 4-square finance/lease payment options with a printable menu of vehicle equipment and costs.
  • Front-end financials inclusive of vehicle data are linked to our F&I menu, further streamlining the sales process.
  • Real time credit bureau access, paperless document processing and management.
  • Calculated deal pre-populates Credit Application
  • All four pay options print on custom professional worksheet
  • Deal also includes front gross and lender reserve calculations
  • Live (realtime) captive lending rates, leasing residuals, and manufacturer incentive rebates.


Flexible and integrated F&I menu, date and time stamped, and compliant.

  • Flexible interface allows custom backend product categories and any number of products that mold to your store’s offerings.
  • Configurable premiums allow on-the-fly menu preparation
  • "Customer Mode” allows menu preparation directly without numbers displayed
  • Time stamped Accept-Declination page printable for every deal

  • Fully integrated with payment calculations created by sales team, credit application
  • Four options presented, with three monthly payment options presented within each
  • Monthly payment calculations supported by Carleton Calculations

Equity Driver™ Equity Mining

Equity Driver™ is the one of the leading Customer/lead generation and equity mining solution’s available. Instantly Identifying untapped revenue and sales opportunities. Equity Driver™ automatically identity’s opportunities.

  • Know which clients have Equity in their current vehicle based on their financial profile and service history
  • Know which clients are ready to trade out of their existing vehicle for a new equivalent vehicle and offer a lower or same monthly payment
  • Know when your clients are in your service department and alert their sales associate
  • Know instantly which clients are eligible for current factory incentives


Real-time certified push/pull integration with most DMS providers including R&R, ADP, Dealertrack DMS, and MPK as well with RouteOne and Dealertrack Credit Application Services.

  • Data Integration
  • Customer data extraction
  • Sales
  • F&I deals populated in Oplogic

  • Service
  • Vehicle Inventory
  • Appointments

Data Cleansing

Every year approximately forty million Americans move their place of residence and/or business, but their old addresses often remain in mailer’s databases. As a result, mailings continue to go to old addresses and not the new ones. It is estimated that at least 8% of all mail is undeliverable because of incorrect addresses. This means lost opportunities, lost sales, and wasted money.


Oplogic and NCOA makes available current change of address information that can help reduce your undeliverable mail. Addressing errors are identified and corrected before mail enters the mailstream. Accessing NCOA saves thousands of dollars that would have been spent on wasted materials and postage. In addition, valuable customer names that would have been lost have been updated to receive current and future mailings.

Email Appends

Email change of address service helps you maintain the accuracy and integrity of the customer email addresses on your database, decrease undeliverable email and increase your customer retention. Preserve the integrity of your customer database and remain connected with your customers. By building two-way communication with your customers, you make true one-to-one marketing possible. Reduce customer acquisition costs by maintaining an online dialogue with your current customers. Use customer feedback to fine-tune your operations to better meet your customers' needs.

Compliance Operator

Oplogic provides patented software that instantly authenticates the information on a customer's ID by cross referencing the information through multiple databases. The SRR2100™ was designed to create a partnership between financial institutions, information sources and your dealership.

Simply scanning a piece of government issued identification, the SRR2100™:

  • Instantly records relevant information about the client
  • Instantly authenticates that person's identity
  • Instantly provides a series of reports and real-time information that could positively impact how your dealership manages your customers
  • Creating a client database that salespeople can use for follow-up with customers including easy and flexible report generation.
  • Daily workplan generation

Cross-referenced data for:

  • Accuracy/Authenticity
  • Fraudulent Activity
  • OFAC list (USA Patriot Act)
  • State Repeat Offender


Unlimited training, support and guidance on best practices for your dealership for use of the platform and 24/7 technical support.

  • Oplogic has built a strong reputation for unparalleled customer service.
  • This service starts with the initial installation and training of your entire staff and continues through the life of the contract.
  • Technical or hardware concerns are addressed at any time by our engineering team, on-line, over the phone, or on site.

  • Unlimited ongoing training of new staff or familiarizing existing staff with new features and management utilities is all part of the service at no extra charge.
  • The Oplogic commitment to training and support delivers increased sales and profits. We continually strive to educate dealership staff with best practices and procedures.

© Oplogic 2016
851 West Maple Rd, Clawson, MI 48017
(888) 865-4640